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Does a small business need a website?

Everyone is getting a website. Families, are bringing their photo galleries online to show to their families.

Websites like Facebook and Myspace has become the center of attention. Simply posting your website on the net will not guarantee your returns, its the first step to building your business.

When people began researching a business they follow a very easy hierarchy of tasks.

  1. Google It!

    The most common way to research a company is to simply Google it. If your company is not visble by searching on the internet, you have already lost 50% of your audience.

  2. Ask friends and family

    Word of mouth has become more important because people trust the experince of others. If you have a wonderful experince, you will tell others and those people will inturn return to that experince. Using proper controls for your business will help control customer disatifaction and create a long lasting positeve image for your business.

  3. Yellow Pages

    As the internet gains steam and becomes more important, the yellow pages and other static soucres are becoming less used. The problem with the Yellow Pages is, information on it can become outdated.

    For example, technology is ever-changing, how often do you get a magazine which presents old and outdated information. You knowingly perceieve this information as relevant and up-to date. Resulting in you being 1 step behind everyone else.

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Category: Helpful Tips
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